Betr, a sports gaming and media company, has added viral internet sensation Haliey Welch, known as the face of the biggest meme in the history of the internet, ‘Hawk Tuah’, to its roster of content creators.
Welch will debut her new weekly podcast, Talk Tuah, under the Betr Media banner, with the first episode to premiere on Tuesday, September 10 across social, digital, and audio platforms.
“Talk Tuah” marks the latest expansion of the company’s roster of premium original digital IP, joining viral shows BS w/ Jake Paul, Twin Talk with Hanna and Haley Cavinder, Nickals and Dimes with Bo Nickal and Caps Off with Adam Tabatchnick and Jack Parodi.
The first episode will feature guest Whitney Cummings, followed by Josh Richards and Jake Paul.
“This is a major addition to the Betr Media family as we continue to strategically differentiate ourselves in the market,” said Mike Denevi, head of media at Betr. “Haliey Welch is a bona fide superstar, and her charisma, unique perspective, and innate connection with her audience make her the perfect fit for our platform. Talk Tuah will bring a fresh and dynamic voice to our content lineup, and we can’t wait for our audience and brand sponsors to connect with Haliey in an authentic way that embodies the ethos of Betr Media as a whole”
“Y’all kept asking ‘What’s next?’ Well this is it!” said Haliey Welch. “I’m so thankful to have my own podcast where you’ll discover the real Haliey Welch. I’m delighted to join the team at Betr who fully gets me. Together, we’re going to introduce the world to Talk Tuah every Tuesday, starting September 10. My show will have a little of everything – great guests, laughs, chit chats about your pets, relationship pointers, sports and, of course, some down home southern charm.”