Mark Weiss, CEO and Founder of 237 Global, announced today that Shawn Mendes and his manager, Andrew Gertler’s AG Ventures are leading a funding round and becoming advisory board members to 237 Global. That’s a tech, services, & VIP ticketing company that connects artists, athletes, creators and other A-List celebrities directly with their fans virtually and in-person. The service uses a suite of white label artist apps, servicing artists and their fans from their point of purchase online to the fulfillment of unique experiences on tour.
237 Global’s platform allows artists and creators to easily create custom bespoke apps, get them uploaded to the world’s most popular app stores and connect instantly to their most dedicated fans. A robust data platform means artists can truly own the direct connection with their audience, and fans get the opportunity to connect with their favorite artists and creators through first access to tickets, exclusive livestreams and content and other unique perks.
Through this new round of funding, 237 Global will expand its tech, product and marketing teams with the intention of adding more features to their already existing best-in-class platforms, as well as onboarding even more superstar artists. 237 Global has launched apps for Shawn Mendes, Weezer, 24kGoldn, Tate McRae, 311, Iann Dior and New Kids On The Block, with many more to launch in the coming weeks.
“237 Global’s App Technology is gaining rapid adoption among major recording artists and celebrities”, said Weiss. 237 Global is also handling Interactive Tour VIP activations for SmartLess Podcast (Jason Bateman, Will Arnett, Sean Hayes), Hella Mega Tour (Green Day, Fall Out Boy, Weezer), Trippie Redd, Iann Dior, Tate McRae, Alanis Morissette, Lynyrd Skynyrd, NF and many others.
237 Global is also expanding its offerings across other verticals. Recently, they offered fans Virtual Meet and Greets with new Eagles’ draft pick Landon Dickerson, and culture creator Maggie Lindemann. Other investors include Bret Disend of Ozone Entertainment, Jonathan Gordon and David Ruttenberg of RGI, Matt Galle of CAA and Photo Finish Records, Steve Greenberg of S-Curve Records, Jeremy Levin and David Silberstein of Megahouse Music, Business Manager Phil Sarna and entertainment attorney Lisa Socransky.
AG Ventures’ investment in 237 Global is a natural fit, as Weiss and Gertler have had a longstanding relationship in the music industry. The two originally met while working at Warner Music, where Weiss was Head of Global Branding, a role that was created for him in 2010 after Warner Music acquired his company, Artist Arena. Gertler worked at Warner Music Group’s direct-to-consumer division at the same time, prior to managing Shawn Mendes. The two reunited after Weiss began 237 Global when Shawn Mendes, who is managed by Gertler, became a client.
As a company that is set to thrive in the post-Covid touring space, 237 Global will continue to improve their platforms and give fans first access to tickets, merchandise, NFTs, subscriptions, VIP and virtual VIP meet & greet experiences with artists such as Shawn Mendes, as well as many others. 237 Global’s proprietary Virtual VIP Platform will allow artists to safely offer VIP experiences on tour as well as when off the road. This platform is also allowing 237 Global to offer VIP experiences to other verticals including Podcasts, Influencers, Athletes, and Actors.
“Shawn Mendes is an incredible talent and an amazing person.” stated Mark Weiss, CEO of 237 Global. “He is hard working and dedicated to his fans. AG Artists’ entire team has been incredibly supportive for many years. They are among the most forward thinking in the industry and their success track record speaks for itself. We are thrilled to expand our relationship with these incredible people.”
“Mark’s dedication to providing incredible service to fans & artists is unmatched in the industry.” said Andrew Gertler. “I learned a great deal from working at Artist Arena and am excited to continue this longstanding relationship with Mark and 237 Global.”
237 Global connects A-List Celebrities to their fans via their various platforms. 237 Global has executed VIP Experiences on some of the biggest tours, including Justin Bieber, Panic! At The Disco, Shawn Mendes and others. Their mobile app platform is currently powering apps for Shawn Mendes, Weezer, 24kGoldn, 311, Iann Dior, New Kids On The Block and Tate McRae with dozens more about to launch.
Andrew Gertler (AG) Artists is a full-service artist management & creative company responsible for building the careers of multiple major label and independent artists and creatives, including Grammy nominated singer-songwriter Shawn Mendes. The company also houses tech investment arm AG Ventures, as well as film production company AG Films & Permanent Content, a joint venture film production company with Shawn Mendes.